Schnitzel Podcast

Schnitzel Podcast is a outdoor centered platform featuring climbers and unique voices from across the outdoor and creative world. Conversations explore everything from training methods and coaching philosophies to injury recovery, mindset, and pivotal life moments that shape identity. Curated by Wolf Schnitzel, the podcast sits at the intersection of climbing, art, and resilience in modern times.

The podcast had no established branding or clear visual direction, making it difficult to build a recognizable identity. Despite having strong and meaningful content, it lacked a cohesive look and feel that could represent its personality.

At the same time, the client had a clear preference for bold pink and blue tones and an 80s-inspired aesthetic, but this vision needed to be translated into a structured and usable design system.

We translated the client’s visual preferences into a bold and cohesive design system. His original illustration became the foundation of the identity, paired with a vibrant pink and blue color palette and a subtle 80s-inspired aesthetic.

By combining expressive visuals with a clean and structured layout, we created a balance between personality and usability — giving the podcast a strong, recognizable presence